Digital Marketing Foundations
About the course:
This training program is designed to provide a solid understanding of key digital marketing concepts, strategies, and tools. It covers various topics, from the basics to more advanced elements, to help participants build a strong foundation in digital marketing. You will learn how to promote your brand or business effectively online and develop a targeted marketing strategy that engages potential customers across the digital landscape. In this course, we articulate today’s digital marketing techniques—including how to build a successful online marketing campaign across channels: Search, social media, email, and display.
Our Vision:
Empowering individuals with the knowledge and skills to navigate the ever- evolving landscape of digital marketing, fostering innovation and success in a digital-first world.
Objective: Understand the basics of digital marketing and its importance in the modern business landscape.
1 | Overview of Digital Marketing |
2 | Definition and scope of digital marketing |
3 | Evolution and significance in today’s world |
4 | Digital Marketing Channels |
5 | Search Engine Marketing (SEM) |
6 | Social Media Marketing (SMM) |
7 | Email Marketing |
8 | Content Marketing |
9 | Display Advertising |
10 | Key Digital Marketing Metrics |
11 | Impressions, Clicks, Conversions, CTR (Click-Through Rate), etc. |