Duration: 1 Day

Course Aims:

The crisis management training will provide participants with the skills and knowledge needed to deal with crisis when they occur. They look at methods of planning for crisis management; anticipating and avoiding crisis wherever possible, whilst helping them manage the organizations reputation both online and in the more traditional sense

Objectives:

Types of Crisis

• An examination of the types of crisis that can befall an organization
• Help participants understand the potential for crisis within their organization and what vulnerabilities there are.
• Stakeholder Identification & Analysis
• Keeping stakeholders informed and engaged while mitigating the impact of the crisis on them.

Crisis Prevention

• The best way to manage a crisis is to avoid it
• Audit reviews an organization should make and a structured audit review checklist document.
• Practice how to use the audit
• Where an audit review document already exists, the participants will be encouraged to review their own version.

Crisis Planning

• Structured list of the contents of a full crisis planning document, which explains each requirement, what should be included and why.
• Crisis Strategy Checklist – This is a key document that should be included in with the crisis planning documentation.
• How to review and how to use the crisis strategy

Crisis Response

• When crisis occurs, it’s imperative that employees know how to
• Key elements to an effective crisis
• Demonstrating Credibility using a simple process to identify what to say and how to say it.

Communication in crisis

• A key set of considerations to make when dealing with the media and a review of the alternatives to talking to the media.
• Internal Communication, which is a key element that is often overlooked. Employees are a key stakeholder and should be kept informed during a
• Creating a Crisis Message – Providing a full description of the methodology behind formulating a crisis message, followed by a chance to create participants own crisis message and review its effectiveness.

Crisis Recovery

• What to do after the crisis has Identifying the damage, knowing what steps to take next and taking a post-crisis review.
• Managing damaging information provided over the internet, dealing with social media and its influence, and managing online threats to your
• Crisis Practice – Case Study – Bringing all the skills together in an exploration of the crisis management process through the eyes of an organization that went through A chance for participants to test their knowledge, consider their approach and practice ideas in a safe environment