About the course:

A Brand Management course is essential for individuals looking to understand and excel in the field of brand development, strategy, and maintenance.

Objectives:

• Introduction to Brand Management
• Definition and Importance of Branding
• Understanding what a brand is
• Significance of branding in marketing
• Evolution of Branding
• Historical context and development
• The role of branding in the digital age
• Brand Identity and Positioning
• Brand Identity Components
• Logo, colours, typography, imagery
• Creating a cohesive brand identity
• Brand Positioning
• Defining target audience
• Unique Selling Proposition (USP)
• Competitor analysis
• Developing a Brand Strategy
• Brand Architecture
• Single brand multiple brands
• Sub-brands and brand extensions
• Brand Personality
• Defining and communicating brand traits
• Aligning with the target audience