Brand Management

About the course:

A Brand Management course is essential for individuals looking to understand and excel in the field of brand development, strategy, and maintenance.


  • Introduction to Brand Management
  • Definition and Importance of Branding
  • Understanding what a brand is
  • Significance of branding in marketing
  • Evolution of Branding
  • Historical context and development
  • The role of branding in the digital age
  • Brand Identity and Positioning
  • Brand Identity Components
  • Logo, colours, typography, imagery
  • Creating a cohesive brand identity
  • Brand Positioning
  • Defining target audience
  • Unique Selling Proposition (USP)
  • Competitor analysis
  • Developing a Brand Strategy
  • Brand Architecture
  • Single brand multiple brands
  • Sub-brands and brand extensions
  • Brand Personality
  • Defining and communicating brand traits
  • Aligning with the target audience